Η vivo presents two new strategies aimed at an enhanced human-centered approach and professional imaging experience
Η vivo officially unveiled its new video display technology network, which focuses on three new projection capabilities, while resting on two supporting axes distinguished for joint and independent innovation. THE vivo aims to create a competitive advantage: in the ever-growing field of imaging, mobile devices.
- The new technological capabilities of smartphone video display have been announced.
- Emphasis on user-centric approach and professional imaging experience.
- Co-innovate with global imaging partner ZEISS for an enhanced experience.
In the age of mobile imaging, smartphones are now an extension of the consumer's senses, helping human eyes to capture, record and tell their own stories through lenses.
Over the years the vivo has managed to push new frontiers in smartphone imaging while continuing to innovate in technical aspects related to optics, computing power and algorithms.
Η vivo, in order to provide consumers with a human-centric yet professional viewing experience, it focuses on specific problems that consumers face, such as color optimization, night shooting, portrait shooting as well as sports and video functions.
In fact, the vivo bases its technological innovation on the perception of the environment, offering consumers the possibility to perceive the conditions like professional photographers in order to be able to achieve the perfect shot (eg: adjusting lighting and color temperature).
Specifically, the new technological imaging network consists of three innovative functions that place her vivo at competitive professional level by creating professional devices, technological support of professional technologies, providing a professional result after shooting.
Some of the technologies offered by vivo, allowing smartphones to perform functions like those of professional equipment are: the Optical Detection System, the Color Reset Function, and the Accelerated Calculator.
The new independent systems Hyper-Sense. Portrait and Vast-Sky Night
To provide consumers with a satisfying viewing experience, the vivo presented one new feature network, setting innovative standards for smartphone imaging technology that compete at the professional level, regardless of whether they are professional devices.
The Hyper-Sense. Portrait and Vast-Sky Night, they focus on two main functions: the portrait and the night scene. The goal of these new systems is to achieve optimization and expressiveness of the scene, as a result of which the smartphone rises to the scale of the professional level.
In particular, the new Vast-Sky Night System based on an independent AI-developed algorithm and an improved lens sensor, offering optimization in photo sensitivity up to 100%.
Furthermore, the vivo present it Hyper-Sense. Portrait System which specializes exclusively in portrait functions and is equally based on an independent algorithm. This particular system optimizes details at the micron level and creates a unique atmosphere in portrait photography.
That's it new next generation custom circuit
At the hardware level, the vivo introduced the new generation imaging circuit. The new imaging circuit was created to address the more complex issues faced by smartphones that operate with multiple cameras.
Based on the innovative AI-ISP technology, its new generation circuit vivo it contains three custom upgrades that aim to achieve innovations.
In the first stage, it was carried out memory module upgrade on the chip that brings a data flow rate of 1,3 trillion bits per second and has a strong guarantee of computing power.
Subsequently, the vivo proceed to computing unit upgrade AI, which enables an unprecedented and extremely high energy efficiency.
End, image processing unit upgraded in order to improve the effects of the functions for a better photography experience. Among the upgraded features are: AI-NR noise reduction, HDR audio merging and MEMC frame interpolation.
It is worth noting that the vivo also introduced the upcoming larger CMOS sensor for next-generation products, which has 77% more light sensitivity capability than the GNV sensor.
Collaboration together with ZEISS
The new imaging technology was implemented in conjunction with the collaboration ensured by vivo to ZEISS, the leading digital imaging company, to bring consumers cinematic style to their photo and video capture.
In the future, the two partners intend to further develop optical imaging standards for smartphones as the main goal is to provide high performance in mobile photography.
Landscape, Portrait and Video: the three main scenarios that creative imaging technology improves
In order to be able to provide a user-centric and professional photography experience, the vivo developed three pillar-scenarios in which smartphone features are of most interest to users.
Landscape: The performance of vivo smartphones in colors, tones and image quality are the key dimensions for an excellent professional experience. THE vivo wanted to improve the performance of the above dimensions and created a path based on the technology of perception of the environment as well as the Color Restoration Engine.
Portrait: Its portrait editing technology vivo, in addition to making the skin look more natural and healthy, it maintains the three-dimensional dimension of the five senses and allows people and scenes to be adjusted at the level of tone, color, brightness and bokeh, achieving a harmonious and natural effect.
Video: About video capture technology, the vivo simplified the LOG function and boosted colors to 1,07 billion. With this upgrade, the vivo smartphones can better interpret contrasts between light and shadow, creating XNUMXD colors that allow consumers to create a cinematic experience with one click.
About vivo
H vivo is a technology company that creates exceptional products based on design value and the creation of smart devices that deliver innovative services. The company's goal is to create a bridge between people and the digital world. Through the unique creativity it provides to users, the vivo offers an increasingly convenient life in the world of mobile and digital devices. Staying true to its values that include the Benfen term, user-centered approach, design value, continuous learning and team spirit, the vivo has implemented a sustainable development strategy with the vision to evolve into a healthier and more sustainable global company.
In addition to adapting to local conditions to provide excellent services, the vivo supported by a large network of headquarters in Shenzhen, Dongguan, Nanjing, Beijing, Shanghai and Xi'an always focusing on the development of products based on breakthrough technology such as 5G, artificial intelligence, industrial design, system imaging and other emerging technologies. H vivo, has also built a manufacturing network (including those it has authorized) which records an annual production capacity of nearly 200 million smartphones. So far, the vivo operates in more than 60 countries and regions, and is preferred by more than 400 million users worldwide.
(*Benfen is a Chinese term that describes the attitude in life of doing the right things in the right way – which is an ideal description of her mission vivo.)
For more information you can visit its website vivoon vivo.com/gr and the Social Media pages by following the following links:
Facebook: https://www.facebook.com/vivomobilegr
Instagram: https://www.instagram.com/vivomobilegr/
TAGS: #vivo,vivo_smartphones, #Imaging_Design
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