Skroutz Black Friday 2020 Report: The overall valuation of this year exclusively online Black Friday.

The Skroutz Presents it Black Friday 2020 Report, an overall valuation of this year and exclusively online Black Friday.

ΑThis is done in the context of its leading role in the ever-growing e-commerce market in Greece and with responsibility towards the consumer and the cooperating entrepreneur.

Specifically, the Group Business intelligence of Skroutz collected and analyzed data on consumer behaviors and buying trends, according to traffic on the platform, sales of partner stores, as well as statistics from last year's Black Friday.

Comparison of Black Friday 2020 versus 2019:
Impact on the market and stores
The main conclusions that emerge for the impact of Black Friday 2020 compared to the corresponding of 2019 are the following:

• The offers lasted at least a week, starting on the Saturday before Black Friday
• Visits to Skroutz increased by 42% YoY to 14,5 million.
• The volume of orders increased by almost 150%, reaching 972.000.
• There was an impressive increase in generated turnover (GMV) by 44% YoY and by 73% compared to the corresponding period in 2019 and amounted to € 41,3 million for the 6.600 stores that cooperate with Skroutz.

Regarding the annual growth in the product categories, the protagonist is the "Home-Garden" category with increased orders by 255% and an increase of 124% in the generated turnover.

The most popular product categories

• The product categories "Home-Garden" and "Technology" were in the spotlight of consumers, absorbing the most important percentage of visits, the volume generated and the volume of orders.

• The category "Health - Beauty", as last year, was in fifth place in terms of total visits (9%) and had the third highest volume of orders in total (20%). This development is due to the increased number of products per shopping cart, although these are products with lower value.

The top-10 categories in sales, clicks and generated turnover (GMV)
The following categories recorded the highest sales volume:

1. Mobile phone cases
2. Mobile phones
3. Christmas tree ornaments
4. Sneakers
5. Books
6. Face creams
7. Christmas lights
8. Sports shoes
9. Vitamins

The categories also had significant sales:

1. Mobile screen protection
2. Men's sweatshirts
3. Men's overalls
4. Special supplements
5. Playmobil games
6. Christmas decorations
7. Bluetooth handsfree
8. Protective masks
9. Board games
10. Men's jackets
11. Lego toys
12. Shampoo
13. Facial cleansing products
14. Women's perfumes
15. Hair dyes

Price comparison & real Black Friday offers
The Skroutz Business Intelligence Team made a comparative analysis of the selling prices during the week of Black Friday with the initial price during the previous period, ie the week 07-13 / 11/2020.

• Overall, 8,3% of the products were purchased at a cheaper price while 87,9% at a similar price (± 10%). The remaining 3,8% of the products were bought at higher prices.
• The categories "Health & Beauty" and "Fashion" presented the most important discounts.
• More than 10% of the Christmas ornaments / lights / decorations purchased through Skroutz were at higher prices.
• 17% of the sports shoes / sneakers sold were at a significant discount (> 10%).

Comparing the purchases made in the week of Black Friday 2020 with those of 2019, it is found that:

• The products purchased at cheaper prices are about the same percentage, ie 8,3% in 2020 compared to 8,5% in 2019.
• The products purchased at a higher price showed an increase (the percentage for 2019 was 1,2% compared to 3,8% for 2020).

Detailed information on Black Friday can be found at https://www.skroutz.gr/black-friday

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