ΣWith a positive sign, after several marginally declining years, the global smartphone market is expected to enter from 2019. Despite this year's negative trajectory - 2018 is estimated to close with a 3% drop in volume - next year is expected to close with a 2,6% rise. In fact, according to estimates by the International Data Corporation (IDC), growth rates will remain on the market at least until 2022.
Growth, however, is not expected to come from key markets to date, such as the United States and China, but from emerging economies and the advent of 5G and network-appropriate new generation networks.
According to IDC according to the "Worldwide Quarterly Mobile Phone Tracker", 1,42 billion devices will be available in the global market by the end of this year, compared to 1,47 billion in 2017. However, from 2019 onwards, sales will rise, reaching 1,57 billion devices in 2022. Geographically, China, the largest market for "smart" mobiles, which in 2017 represented just under 1/3 of the smartphone market , will begin to show signs of recovery.
For this year, according to IDC forecasts, sales in the Chinese market will be down to -8,8% - a drop that may exceed last year. This slowdown will continue in the first quarter of 1, as the market is expected to decline by 2019%. From 3 until 2019, however, the Chinese market will show signs of recovery, initially following a gradual course and then passing to positive ground.
In the case of the United States now, estimates indicate that the negative performance of 2018 will be followed by positive signs of 2,1% in the new year.
Widescreen smartphones are the most dynamic category
In terms of consumer preferences in terms of devices, it is worth noting that despite the sluggishness of the market in 2018, the shift of consumers to larger screens and state-of-the-art devices - in a word premium devices - will continue in the coming years without signs of decline. This will even lead large manufacturers to further enrich their portfolio with such devices, but also to adopt large high-definition screens and good cameras in mid-range models as well.
The above is already evidenced by the data of 2018, where in the 3rd quarter the product category of devices with screen size between 6 inches and 7 inches became, for the first time, the most dynamic category, quadrupling its sales.
IDC estimates that widescreen smartphones (5,5 inches and up) will double their volume to 950 million devices in 2018, representing 66,7% of all smartphones, from 620 million units and a share of 42,5 , 2017% in XNUMX.
The first for Android devices continues
In terms of operating systems now, Android's share is estimated to remain stable at 85% throughout the forecast period (s.s. until 2022), with an average annual growth rate of 1,7% and shipments of 1,36 , 2022 billion in 9,6. And the average selling price of Android devices is estimated to increase by 2018% in 258, reaching $ 235 compared to $ 2017 in XNUMX.
Sales of iPhones on the other hand, ie smartphones with iOS operating, are projected to decline by 2,5% in 2018 to 210,4 million, while IDC forecasts for iPhones an average annual growth rate of 0,1% by 2022, forecasting , at the same time, that Apple will continue to lead the premium category of the global market of "smart" mobile phones.
[the_ad_group id = ”966 ″]
