Η Samsung sees itself at the forefront of smartphone makers for another decade, despite the pressure of competition.
ΑThis is at least advocated by its CEO Samsung, DJ Koh, in an interview with the French newspaper Le Figaro. "Η Samsung has been leading the smartphone market for a decade and will continue to do so for the next ten yearsWas the exact statement of the head of the Korean giant.
Ο DJ Koh He further added that the company's position at the top will be maintained thanks to "in innovation and in creating new experiences». Devices like the were also mentioned in the interview Galaxy fold, which in conjunction with networks 5G and Artificial Intelligence will bring, according to Koh, faster growth than originally expected.
It is worth noting that the statement of Koh comes about a week after the announcements of the head of Huawei about the goals of the Chinese company. Essentially, the Huawei announced that it targets the first place of smartphone manufacturers, with the sub-brand Honor being placed in the fourth place. Given the current ranking, what the Chinese did not announce, but it is clear, is that their goal is to Samsung and Apple.
It is obvious that this is a clash between giants. Samsung is a company that has been the established force for the last decade with a strong base in the preferences of the consumer public. On the other hand we have the Huawei, a company with dizzying growth rates over the last three years and in addition to the habit of launching flagships that practically challenge the leadership of the Koreans, both in terms of features and features and integrated technology.
As the two gladiators roll up their sleeves and threaten each other, let 's remember the real market data. According to her data Counterpoint Research at the end of 2018 the Samsung held an 18% share of the global smartphone market. Next is Apple with 17% and Huawei with 15%.
Η Gartner for her part described 2018 as "year of Huawei"Since the company's sales, according to its own data, showed an increase 37,6%. At the same time their flagships Samsung and Apple, had reduced sales while on the downside for Huawei count its non-entry into the US market.
The bell has rung and the gladiators are already in the ring…
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