Η Samsung Electronics Co., Ltd. introduced the new TV series Neo QLED, MicroLED and Lifestyle for 2021, during the first virtual event First Look, in view of the exhibition CES 2021.
H new series underscores Samsung's commitment to accessibility, sustainability and innovation, with new developments helping to redefine the role of television in consumers' homes.
«Last year we saw the key role that technology has played and how it has helped us to continue our lives and stay connected», he said JH Han, President of Visual Display Business at Samsung Electronics. «Our commitment to a sustainable future for all goes hand in hand with our relentless pursuit of innovation that responds to changing consumer needs: from reducing the carbon footprint of our products to providing a range of accessibility features and providing an unparalleled viewing experience that fits in the lifestyle of each user».
A future with sustainability and accessibility for all
Over the next few years, Samsung will begin the venture «Going Green», coordinating the activities of the television business sector, through the following long-term sustainability programs:
- Reduce carbon footprint and improve energy efficiency: Samsung will try to systematically reduce the overall carbon footprint in the manufacture of TVs. It will also seek to reduce the user's energy consumption and use more recycled materials in all TV series.
- Sustainable packaging design: Based on consumer feedback, Samsung extends award-winning 'Eco-friendly' design to all 2021 Lifestyle TVs and most 2021 Neo QLED TVs. With this sustainable solution, they can be recycled up to and 200 thousand tons of packaging per year[1]. Reducing text and images in Eco-packaging reduces the use of oil-based ink from the color prints traditionally used on TV packaging, helping to further reduce waste.
- Remote control Solar Cell: In 2021, Samsung TVs will feature a solar-powered remote control that can be recharged with indoor light, outdoor light or USB, which is a groundbreaking innovation for Samsung. This will avoid waste of about 99 million AA batteries for the next 7 years.[2] To innovate the remote control, Samsung innovated in the manufacturing process, using recycled plastic bottles, including 24% recycled content[3].
Samsung 2021 accessibility features, now available in both QLED and Neo QLED 2021 models, bring the latest in technology and Artificial Intelligence (AI) to help more people enjoy the viewing experience. The TV series for 2021 introduces new features such as Caption Moving, Sign Language Zoom and Multi-output Audio, enabling those with hearing or vision problems to improve their vision according to their preferences and needs. Samsung has committed that by 2022 it will have extended the function to more product categories Voice Guide, which provides audio guidance to visually impaired people. Samsung will also continue to develop new artificial intelligence features to enhance accessibility to Samsung TVs in the coming years.
Η Neo QLED makes a quantum leap in TV screen technologies
Samsung introduces a brand new display technology, the Neo QLED, in the flagship models 8K (QN900A) and 4K (QN90A). Samsung takes QLED technology to the next level with a new light source, the Quantum Mini LED , precisely controlled by technology Quantum Matrix and the powerful image processor Neo Quantum, optimized for Neo QLED.
Samsung designed it Quantum Mini LED to be 1/40 of the height of a standard LED. Instead of using a lens to scatter light and a device to stabilize the LED, the Quantum Mini LED offers thinner layers, with many more LEDs. Technology Quantum Matrix allows the extremely detailed and precise control of the MINI LEDs, preventing the diffusion of light and allowing viewers to enjoy the content in its perfect form. Neo QLED technology manages the 12-bit brightness scale with 4.096 steps, making dark areas darker and light areas brighter, resulting in a riveting, high-precision experience. Still, Neo QLED benefits from a powerful processor Neo Quantum from Samsung, with enhanced image upgrade capabilities. Using up to 16 different neural network models, each trained in image enhancement using artificial intelligence and deep learning technology, the Neo Quantum processor can optimize image quality in 8K and 4K, regardless of image quality and resolution. original source.
Samsung's Neo QLED 8K TV series for 2021 has a new design Infinity One, an almost frameless screen that provides an even more immersive viewing experience with a sleek design. Still, the attached box Slim One Connect of Neo QLED 8K TVs, a brand new cable management system that can be attached to the back of the TV, allows easier installation and offers better aesthetics. In addition, the 2021 Neo QLED 8K series has a number of features for premium audio. Its dynamic sound Object Tracking Sound (OTS) Pro corresponds to the movement of objects on the screen, while the spacefit Sound analyzes the surrounding area of the TV to produce the sound adapted to it.
Samsung's 8 Neo QLED 4K and 2021K models offer smart features that expand the role of television and help users meet their changing needs for sports, entertainment and telework.
- The application Samsung Health perfectly transforms the house into a personal gym while the new function Smart Trainer monitors and analyzes posture in real time, just like a personal trainer. During and after exercise, the Smart Trainer feature provides fitness feedback, helps measure repetitions, and calculates calorie burning. With video and interactive workout through voice-controlled Bixby, the Samsung Health Smart Trainer feature enhances and personalizes your home workout experience.
- With two new exclusive features, Samsung ensures the ultimate TV gaming experience. Function Super UltraWide Game View enables players to play not just in a wide 21: 9 aspect ratio, but in an ultra-wide 32: 9 aspect ratio. The wider field of view ensures that players will not miss a single moment of action. In addition, the function Ranges Bar allows players to quickly monitor and adjust key aspects of the game, whether it's dimensional control, image delay control, or headphone connection. Finally, FreeSync Premium Pro minimizes image noise so players can enjoy high image quality throughout the game.
- With the Google duo, users can use their phone to make a high quality and fast video call, which can be attended by up to 32 people, regardless of the operating system they use. With the Google Duo app, users can make video calls directly from a camera that can be connected via USB. Also, with the smart camera solution, the camera can follow the user's movements and zoom in and zoom out, automatically, for optimal focus.
Function PC on TV on Samsung devices allows users to connect a PC to their TV so that they can work remotely or remotely via the TV screen and mouse, keyboard and computer, all connected. Additionally, users have direct access to the MS Office 365 suite through the TV web browser to create and edit documents. By simply installing an Easy Connection application on your PC and connecting to your Samsung account, users will be able to automatically connect their TV to their PC for seamless work from their living room.
A new era of amazing image quality and design begins with MICRO LED televisions
In 2021, the promise of Micro LED TVs is coming true. With the news MICRO LED For the first time, Samsung features Micro LED technology in a standard TV format, providing users with an amazing viewing experience on an ultra-large, next-generation screen.
Available in 110 '', 99 '' and smaller sizes by the end of the year, the new MICRO LED series uses micrometer-sized LED lights to eliminate the backlighting and color filters used on conventional screens. It self-illuminates and produces realistic colors and incredible brightness through its 24 million LEDs, with independent control. The planning Monolith covering more than 99% screen to body ratio ensures top image quality.
Samsung has innovated in Smart TV functions to take advantage of the huge screen of the new MICRO LED TV series. For example, users can use the feature 4View(Quad View) to comfortably watch up to four different content sources simultaneously on one screen. Viewers can connect multiple external devices to watch multiple finals at the same time, or stream a walkthrough while playing a video game, all in stunning quality and size.
Finally, the dynamic audio experience of the new MICRO LED TV series is as captivating as its image. With function Majestic Sound, offers top 5,1 channel audio without an external speaker, turning each room into a luxurious private viewing room.
Strengthening the award-winning series Lifestyle televisions
Samsung is also enhancing its Lifestyle TV series for 2021 with a new design and form factor that keeps pace with changing consumer preferences. Since its first release in 2017, the The Frame has redefined television, turning screens into works of art, reaching sales of more than 1 million units.
Designed to meet The Frame's innovation standards, the 2021 version offers an experience with more customization capabilities and a thinner format. THE The Frame is about half thinner[4] compared to previous versions, reaching the thickness of a frame. The new rim options have 5 color options and two different customizable styles, Modern and Beveled, to match the aesthetics of The Frame's room.
With a subscription to The Frame's brand new Art Store, users will be able to enjoy more than 1.400 carefully selected works of art. Samsung's auto-select technology better analyzes users' preferences to suggest works of art.
With almost unlimited personalization options, Samsung's Lifestyle range that includes TVs The Frame, The Serif, The Sero, The TerraceAnd The Premiere instantly upgrades the decor of any home.
For more information on the Samsung 2021 TV series, please visit https://www.samsung.com/.
[1] Based on internal research.
[2] Based on internal research. Results may vary depending on usage conditions.
[3] Based on internal research.
[4] 46% thinner compared to previous models.
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