Samsung and Xiaomi take advantage of Huawei's troubles, increase their market share in Europe

Η European smartphone market is incredibly quick to react, and consumer confidence in brands is not high - especially when it comes to users of low-end devices.

ΌWhen we compare the second quarter of this fiscal year with the same period last year, we can see how fast things are changing. Samsung and Xiaomi are the clear winners for the second quarter of 2, with annual growth of 2019% and 20% respectively, while the market shares of Apple - Huawei and HMD Global (Nokia) fell by at least 48%.

Samsung accounts for about 40% of the market with 18,3 million shipments, up from just 34% in 2018. Despite the fact that the company experienced a decline in sales in the international market, its performance in the European market continues to be based on strong foundations. . Research firm Canalys sees the company's renewed range of mid-range devices as the main reason for its sales growth.

Samsung made a surprise attack with competing new devices in the market, focusing on a range that accounted for over 12 million units in sales. Its top four models, the Galaxy A10, A20e, A40 and A50, sold together more units than any other manufacturer in Europe.

Huawei's problems with the US are considered one of the reasons for Samsung's strong comeback: “Samsung has worked hard to take advantage of Huawei's problems in the United States, working in the background to position itself as a viable alternative to major retailers and operators.".

With Huawei losing ground, Xiaomi also had the opportunity to make big profits in the European market, and its 48% increase in sales ranks it third on the list, with a market share of 10%, which is attributed to mainly to retailers trying to keep Samsung in check and reduce their dependence on it.

HMD Global - which started selling Nokia phones in 2017 - has seen its market share shrink to just 3% in the last quarter. Perhaps the lack of a flagship will prevent HMD from selling as many Smartphones as it would have hoped.

Although Apple's market share fell by about 3%, its latest Smartphone, and at the same time the most expensive, remains at the top of the Q2 bestseller list - with the iPhone XR in fifth place. - behind the Galaxy ( A50 , A40, A20e) and Xiaomi Redmi Note 7.

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