Η Samsung Electronics Co., Ltd. conquered the top of the global TV market for 15th consecutive year, according to the market research company, Om Day.
Σaccording to data published in 23 FebruaryThe Samsung Electronics scored a share 31,8% in the international television market, based on turnover 4st quarter of 2020. At the same time it recorded the largest annual market share in the category, reaching 31,9%, based on its turnover 2020.
These performances reflect Samsung's commitment to creating products that offer high quality visibility and experience. At the same time, they confirm the company's strategy for rapid growth of the series. QLED screens, its leader in the category of ultra-large screens over 75 inches, the introduction and development of the Lifestyle TV series and a series of innovations, which were realized thanks to the continuous effort of Samsung to be a pioneer.
For the last 15 years, Samsung has incorporated groundbreaking technologies, while spanning multiple categories, reaching a wide range of consumers and a plethora of uses.
In 2021, Samsung expects to maintain its leading position in the market both with the introduction of new and the expansion of its core products. The integration of proprietary technology in all series of its televisions, including the Neo QLED, MICRO LED and Lifestyle.
At the same time, the company aims for a broad alignment of its operations through long-term sustainability programs. In the coming years, Samsung will continue to invest in product research and development in strategic areas, to strengthen its portfolio of state-of-the-art products.
For more information on Samsung TV series, please visit www.samsung.com/.
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