Lei Jun announced that soon there will be a flagship Snapdragon 855 that will be designed entirely by Redmi.
Σday, the Xiaomi held an event in Beijing for the official presentation of the first independent smartphone of the newly established subsidiary RedmiOf Redmi Note 7. He also announced that he is preparing a model of the new Note 7 using Sony's 48MP lens instead of the Samsung GM1. Lei Jun also said through his Weibo channel that he has confidence in the quality of this phone (codenamed "Little King Kong"), so they decided to extend the industry 12-month warranty and mark the start of the 18 months warranty.
This will be really beneficial for all consumers. Some users have asked if the Note 7 will be Redmi's top model, like all the Note in previous Redmi series. Lei Jun replied that there will be a flagship Snapdragon 855 that will be designed entirely by Redmi.
At the event, Lei Jun once again pointed out that the Redmi brand was previously the Redmi series of smartphones. In the third quarter of 2018, 278 million devices of the series were sold worldwide. For now, the e-commerce market is still focused on building flagships, so Redmi will do the same as an independent company. Its phones will be extremely economical, but also extremely high quality.
At the same time, Lei Jun announced that Lu Weibing, former chairman of the Gionee Group, who recently joined Xiaomi, will be vice president of the Xiaomi Group and general manager of Redmi. It seems that this has been planned for a long time because Lei Jun said that he had already talked to Lu Weibing two years ago, who closed his own start up company to join Xiaomi. Lu Weibing has 20 years of experience in the smartphone industry. He has been responsible for Gionee's overseas business and has extensive experience in smartphone product development, overseas trade and supply chain management.
With the announcement of the independent brand Redmi, the Xiaomi group begins a new era of two brand names, Mi and Redmi. These two brands will not only compete with other brands of other companies, but also with each other.. Thus, Redmi's upcoming flagship Snapdragon 855 SoC will compete with the Mi flagship models. We assume that the Redmi phone with SD855 will cost around 2500 yuan (320 euros).
So far, the only Xiaomi smartphone made with the Snapdragon 855 is the Mi MIX 3 5G. This phone debuted at the China Mobile Partner Conference 2018.
So big day for her Xiaomi the current, or perhaps the (somewhat independent now) new company Redmi. To be precise, it's a great day for both of us. Xiaomi president and founder Lei Jun, who is responsible for all this, seems determined to stir the waters in the smartphone industry further.
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