RedMi is not only going to focus on smartphones, but wants to follow the example of the Xiaomi parent with IoT products.
ΣAt the recent event for the announcement of the Redmi 7 and Note 7 Pro in China, the CEO of the company took the opportunity to talk about the now independent brand. Specifically, Lu Weibing announced the five strategies and goals of the company:
- Focus on absolute cost-effectiveness (VFM).
- Attention to high quality.
- Accelerate internationalization.
- Development in the high-tech smartphone market (premium category).
- Portfolio development (5G and AIoT) and creation of Redmi ecosystem.
As you can see, the company is not only going to focus on smartphones, but wants to follow the example of the parent Xiaomi with IoT products. In addition to the two mobile phones, the company presented the Redmi Airdots (same as Xiaomi Airdots but at half price) and an 8 kg washing machine at 104 euros!
Lu Weibing wants the company to be the leader in financial mobiles and at the same time to release its first premium flagship. We are seeing a slowly developing relationship similar to that of Huawei-Honor, between Xiaomi and Redmi. Looking at the price of the Airdots and the features of the Note 7 Pro, I can say that we are seeing a very good start.
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