Η POCO explains its new market strategy, ahead of the launch of its new Smartphone

After its disintegration POCO by its parent company Xiaomi, the general manager of the company in India, C Manmohan, explained her new strategy POCO for the Indian market ahead of the launch of its new Smartphone.

Η Poco will be forced to compete with both Xiaomi's Mi series and Redmi Smartphones, while maintaining the same philosophy of "everything you need, nothing you do not”As in the first Smartphone of the company which was none other than Poco F1.

Interestingly, for the time being, C Manmohan will continue to work at Xiaomi's offices located at Xiaomi's headquarters in Beijing. THE Poco it will develop further in a short period of time and become completely independent in the future, which means that it will also acquire a legal entity of its own.

"I think Xiaomi and Redmi have their own market position - in fact, a very strong market position" said Manmohan in an interview with 360 Gadgets . "But the Poco has managed to differentiate itself and continue to exist alive for the past year and a half. For now, you will see me at the Xiaomi offices, because we are able to use all the resources of Xiaomi for now », he said.

"Now what will be the relationship between Xiaomi and Poco – and how could that work? THE Poco it will soon have its own product team, its own sales team, and its own marketing team."

"However, the Poco will continue to store data on Xiaomi servers and thereby benefit from its after-sales customer service. The company's departure from Xiaomi will not be immediate and we will continue to make use of Xiaomi's resources and offerings, including the continued use of MIUI for Poco. " 

"The Poco F1 will continue to receive updates and future devices should not differ from the general philosophy that it had Poco F1. However, the company will not sell its future devices through Xiaomi's exclusive stores.”

"Some of our fans are asking us to have more Stock Android devices, and listening carefully to all these suggestions from our friends and community, we will work hard to make the Poco much better and bigger, and that's our plan now. "

The company will also aim to copy Xiaomi's fan model by creating its own fan community Poco”. THE Poco intends to listen to its existing and new customers, to plan its own expansion in the Smartphone sector, to meet user demands and nothing more.”

The company has not yet decided the pricing policy it will have for its new smartphones, but the Manmohan is well aware that it will have to compete directly with Xiaomi and RedMi.

"If you ask me if there will be competition with Xiaomi, I guess, yes" said Manmohan. "Of course it will be a competition between Poco and Xiaomi, and Xiaomi will definitely be pressured by it Poco, but at the end of the day this will help all customers win, and that's what counts"

As for today's leaks about the Poco F2, Manmohan did not mention anything, and all he revealed was that he will be his immediate successor Poco F1, offering a high-end chipset and great Value For Money. It also revealed the new Smartphone from the Poco will debut this quarter, with the company releasing devices other than smartphones in the future.

It is worth clarifying that its action Poco will be limited to India – while the Pocophone will still be owned and controlled by Xiaomi and will continue to target global markets as usual.

"One thing we are sure of is that buying smartphones in India is something that is extremely important to us now" said Manmohan. "And from me as its general manager Poco India, I will continue to focus on that, as far as its plans are concerned Poco on a global level is something we are definitely thinking about, but it may take more time to confirm such a thing».

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