Microsoft: Turns against Apple for what is happening in the App Store

Η Microsoft believes more or less that the control mechanisms should intensify the controls in what is done in App Store.

ΜSpeaking to Politico recently, Microsoft Legal Director Brad Smith emphasized its opaque policy. Apple, in its online store and how it affects the competition.

«If you look at the industry today, what I think you will find is that more and more app stores have created taller walls and much better doors to access other applications.».

And it continues: "They impose restrictions that say more and more that there is only one way to get to our platform, through the door we created. And in some cases they have created a very high price as tolls, in some cases even 30% of all your revenue should go to these tolls».

Smith did not name Apple, but Bloomberg confirmed with Microsoft that it was indeed referring to the Apple App Store. More and more people are accusing Apple of unfair and monopolistic practices in its online store, including both control mechanisms and the US Congress and the European Union.

The Commission has already announced a full investigation for monopoly practices in both the App Store and Apple Pay. Here, too, Smith agrees, openly calling on Washington and Brussels to take a closer look at exactly how app stores work, what commissions they hold, what restrictions they impose, and so on.

Microsoft of course has experience with monopoly practices, when he was dragged into the trial of the century 20 years ago for how it bundled Internet Explorer with Windows. The European Commission had gone even further then, forcing it to create a new version of Windows without a pre-installed browser for the European market.

Microsoft had its own problems in the App Store, especially in 2012, when it tried to launch SkyDrive (now OneDrive) on the Apple platform and they went to court for this 30% of the revenue claimed by the manufacturer iPhone.

Since then, they have competed many times on the battlefield, the App Store, that is, although sometimes Microsoft has benefited from its competitor in promoting its applications. And it is sure to win even more than a more open App Store, both in terms of real profit and ease of playing its applications in iOS environment.

For now, her research European Commission is in its early stages and we do not yet have anything in our hands about the kind of measures it intends to take. However, others have succeeded against Apple's monopoly strategies, with Spotify dragging its feet and followed by Epic Games, Rakuten, Match Group and others.

However, if we know one thing about Apple in its battles with European lawmakers, it is that it is not afraid to confront…

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