Last week, its president and founder Xiaomi, Lei Jun, spoke publicly at the University Tsinghua of Beijing at a conference on "Xiaomi 9 Years: Innovation, Change and the Future".
Σwith this event, the Lei Jun he was bombarded with various questions, but what we think is most interesting are his references to another Chinese giant: the Huawei.
A student asked its president Xiaomi, if in the future the prices of the company's devices will be more and more similar to those of the company Huawei. Lei Jun's immediate response was "No never».
He then clarified that “Low prices and real Value for Money are not the same thing", And a high price does not necessarily mean that the product is the best. ”
The Huawei P30 Pro for example that was presented recently, has a price that starts from 999 €, when the Mi 9 with almost the same features costs less than half (449 € in the cheapest version).
Xiaomi had promised that after taxes, the company's profit margin would not exceed 5%. In fact, the financial report for the year 2018 showed that this margin is only at 1%.
Xiaomi Mi 9
In another speech the next day, Lei Jun reiterated that Xiaomi's goal is to change the manufacturing industry in China. He wants to create good quality products that will touch the lives of everyone in all parts of the world, adding that “Some companies are huge, and they function as Gods, but we are not. We treat users honestly and as if they were our friends. The result of this mentality is a company that is different from the others, with so many followers around the world. "
In addition, the Xiaomi leader announced that he wants to increase the number of fans by 10 times in the next ten years, thanks to the production of smartphones and AIoT devices.
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