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Xiaomi: Closes 10 years of operation and faces new challenges

Η Xiaomi turns ten years old this year, and the company that became known to the Greek public thanks to the pioneers Mi 3 and Mi 4, has become a huge multinational giant with thousands of different products and services through a huge network of partners and subsidiaries.


Τthe main product of the company when it started is MIUI. Its first mobile phone became a reality in its second year of operation when they found out that they wanted a MIUI presentation platform in the market. Xiaomi CEO, Lei Jun talked about her anniversary company.

Ο Lei Jun he said:

It's been 9 years since I made a cell phone. When it comes to Xiaomi mobile phones, the first thing everyone thinks about is high performance for their low cost. However, Xiaomi also often had to deal with problems of lack of mobile phones in the market and their general availability after giant orders. We finally understood the problem and it is now in the past.

According to Lei JunThe Xiaomi focuses on innovation, quality and tradition. The research and development fund for 2019 was 7,5 billion yuan ($ 1 billion). For the current year (2020), it will probably exceed 10 billion yuan ($ 1,4 billion). For a company like Xiaomi which is not the size of other Chinese giants such as Huawei or Oppo, such a large investment in research and development is commendable.

The company's growth rate has been excellent over the years. It also has a good name for the quality of its devices and offers a unique high price / performance ratio thanks to its low profitability strategy. THE Lei Jun add:

I am very proud to have won the National Quality Award last year, which rewards me for the importance and promotion of quality.

Another aspect of positive growth for Xiaomi is availability. The President of the company states that:

We were out of stock for a long time. I thought it was a sign of inadequacy in our supply chain. We thought our topic was in high demand. However, it was not the demand, but our supply that was insufficient.

The company now states that it has no issue with market availability. Lei Jun said

Rarely do you hear a Xiaomi phone need a queue to buy it, as our production can reach 15 million units per month.

Source


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