The great Jony Ive, perhaps the most famous product designer in the field of technology and arguably its most famous executive Apple, after them Steve Jobs and Tim Cook, announced that he is leaving the company to establish his own creative studio!
Ο Jony Ive started his career at Apple in 1992 and is behind the design of iMac, iPod, iPhone, iPad, MacBook, while he has also got his hands on several parts of the iOS operating system. His work over the years has been able to give Apple products the label "premium, minimal and modern”And it remains to be seen how the company will proceed in its new era.
In the first phase, Apple has not announced a successor for the position of Chief Design Officer, while it should be mentioned that the new company of Jony Ive (called LoveFrom) will have πελά Apple as its customer.
He told Financial Times how he will remain very active and in close collaboration with Apple for many, many years, while Tim Cook, CEO of Apple, tried to downplay Ive's departure with the following statement in the same medium:
In the official announcement of Apple we had the following statements:
Apple will continue to take advantage of Jony's talent by working directly with him on exclusive products and through the excellent and passionate design team he has built. After so many years of close cooperation, I am happy that our relationship continues to evolve and I look forward to continuing it for many years to come.
Tim Cook, CEO of Apple
The team will continue to grow and dominate under the excellent leadership of Evans, Alan and Jeff, who are my closest collaborators. I have the utmost confidence in my colleagues at Apple, who remain my closest friends and I look forward to continuing to work with them for many years to come.
Jony Ive
The standard statements we have been waiting for at this stage, but only time will tell what this departure means for Apple's evolution and what the company's partnership with LoveFrom will mean. What is certain is that we have an end to an era in this area for Apple…
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