The Instagram hides the number of likes in posts in a number of countries - including Australia and Japan - in order to "reduce pressure»To users.
Όas it states with the BBC, this is a test that starts on Thursday, and will mean that users will see a username plus "and others" below the posts, instead of the number, in their feed.
As clarified by The Verge, users will have the option to publicly hide the number of likes in their posts, although they will be able to see for themselves what they receive. Respectively, they will not be able to see the number of likes that the posts of others receive.
Concerns have long been raised that social networking platforms cause a drop in self-esteem and feelings of inadequacy among young people.
Instagram launched a similar test in Canada in May, and the new test takes place in Australia, New Zealand, Ireland, Italy, Japan and Brazil, the company told the BBC. «Hopefully this test will reduce the pressure on how many likes a post will receive, so you can focus on sharing the things you love.Said she A Garlic its policy director Facebook Australia and New Zealand.
The goal, he added, is for users not to feel judged and to see if this change can help them focus less on likes and more on telling their story.
Instagram clarified that this test would not affect the metrics for businesses and creators using its platform, and that users will be able to see the list of people who liked other people's posts by clicking on them.
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