Sales of Samsung and Apple smartphones decreased in the first quarter of 2019, while Huawei increased by 50%

The sales of smartphones of Samsung and Apple, decreased in the first quarter of 2019, while its  Huawei increased 50%

ΚIn the first quarter of 2019, we experienced some of the most polarizing trends in the smartphone market, including optical zoom, ultrasound fingerprint scanners, up to five cameras on the backs of devices, etc.

But all of the above does not prevent the global smartphone market from sinking for the sixth consecutive quarter. Samsung maintained its dominance, but its market share fell marginally, while Apple lost second place to Huawei, which showed a significant increase compared to last year.

Two independent reports from market research firms Counterpoint Research and IDC confirmed their findings on Huawei's impressive growth in the first quarter of 2019.

According to the two reports, sales of Huawei smartphones worldwide increased by 50%, and despite their unavailability in the US, it managed to drop Apple below the second place in the world.

In terms of market share, Huawei's presence increased, and from holding 11% of the market in the first quarter of 2018, it managed to raise it to 17% in the previous quarter. This echoes Huawei's huge success in Europe, and is due to "positive momentumOf its portfolio at all prices, according to IDC. Due to this growth, Huawei is projected to continue to maintain second place throughout this calendar year.

Samsung, according to Counterpoint , sent 6 million fewer units in the first quarter of 2019 compared to the previous year. This is despite the higher sales of the Galaxy S10 series compared to last year's S9 duo. The Korean giant managed to maintain its profits even marginally, but overall revenue fell due to stiff competition, and its overall market share fell by only 1%.

Apple, on the other hand, sold 20% fewer iPhones in the last quarter compared to the previous year. While its trend Counterpoint for iPhone sales agrees with IDC , as the latter reported a 30% decrease in total sales of iPhones. This decrease was mainly due to the larger upgrade cycles for iPhone users. Apple's market share fell from 14% to 12% according to Counterpoint and from ~ 16% to ~ 12% according to IDC .

Both reports agree that the Vivo was another brand that saw a significant increase of around 25% over the previous year. For OPPO, however, there have been conflicting assessments with it Counterpoint to claim that its market share increased by 10%, while the IDC presented it with a drop of 6%.

Finally, contrary to its previous findings Counterpoint The IDC noted that India was the only market to grow despite the global slowdown. In India, Xiaomi continued to lead the market, mainly due to its push in non-urban areas of the country.

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