Xiaomi is now the undisputed leader with a 28% market share in the smartphone sector, having 4 percentage points more than Samsung.
Τ330 million phones were sold in India last year, of which 44% were smartphones.
This represents a significant increase in market share since 2017, while its main rivals XiaomiThe SamsungThe vivo and Oppo - remained stable.
Xiaomi recorded the highest shipments in India and expanded its presence through online shopping in the country. This means that online smartphone sales accounted for a record 36%, thanks to Flipkart and Amazon.
India is the second largest smartphone market in the world (after China) with 430 million smartphone users. However, this is only half the market, and there is plenty of room for further growth.
Do not count the featurephones, their growth exceeded the growth of smartphones, rising by 11% and 10%, respectively, on an annual basis. This is the first time this has happened in a long time.
Jio is the market king with 38% share, while Samsung's share decreased significantly. Jio is the overall market leader (in combination with featurephones and smartphones). HMD Nokia showed a slight increase.
All this is based on data from Research Counterpoint , and these numbers do not necessarily mean that there is no room for competition. Realme also made a big leap, entering the Top 5 in the third quarter of its operation, reaching 4 million users, making it the fastest growing brand of any brand to date.
The Indian market based on the new data seems to be shifting to more expensive phones, as the category of devices with a cost of 20-30.000 INR grew faster compared to 2017, while the category of devices with a cost of INR 10-15.000 saw the largest growth in same period.
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