The presence of Chinese smartphone manufacturers in Europe is evident to all of us in the last 2-3 years.
ΠBefore 2015, the term “Chinese” prevailed for products derived from companies such as Huawei, Xiaomi and Oppo, but the wheel has turned for good.
According to her statistics Canalys, one in three smartphones sold in Europe comes from a Chinese company. In 2018, there was a 4% drop in the total number of sales, with 197 million devices being sold in the old Epirus and 32% of them are of Chinese origin.
Analysts report that the rapid growth of Huawei, Xiaomi and other Chinese companies in Europe, is due to the very hostile US policy that has forced them to target the European market very aggressively.
"The political situation between China and the United States has benefited European citizens. The European market is mature and the rate of device replacement has slowed down, however, Chinese manufacturers have found an opportunity to penetrate. The examples of Huawei and Xiaomi are typical, as they managed to offer very competitive prices that inactivated other manufacturers, as well as used their huge size to displace the smaller companies from Europe ″
Ben Stanton, senior analyst at Canalys.
Samsung was again at the top of sales for 2018 in Europe with 61.6 million devices (down 10%), followed by Apple with 42.8 million devices (down 6%), Huawei with 42.5 million devices (up 54%) ) and Xiaomi and HMD Global (Nokia) close the top five.
In Western Europe, shipments fell 8% to 128 million units, the lowest level since 2013, but higher sales prices have balanced the economic side.
"In the highest per capita markets, such as the United Kingdom, Germany and the Nordic countries, the decline was even greater. The reason is that there is virtually no major innovation in the flagship category that will push consumers to upgrade their devices. However, in the countries with lower per capita incomes, such as Italy and Spain, an increase was recorded in 2018. This is helped by the fact that in the mid-range category appeared notch screens and dual cameras. ″
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