The Skroutz, the largest e-shopping platform in Greece, records the significant growth of e-commerce due to the exceptional conditions prevailing in the retail market.
Σin this context and on the occasion of Black Friday at 27 November, the now established big day for trade, the Skroutz urges consumers to look for the real online offers safely.
Confirming its leading role in e-commerce, a market with significant growth prospects in Greece, the Skroutz Maintains its commitment to intensively monitor emerging consumer trends in order to respond dynamically to the growing needs of consumers and partner businesses.
E-commerce market progress
The team Skroutz Business Intelligence collected and analyzed the data on the purchasing behavior of consumers, according to the traffic on the platform and the sales of the cooperating stores, for the previous 3 weeks after the imposition of a nationwide ban, ie by the 6 until 22 November 2020 and compared to the period from October 26 until 5 November 2020.
More specifically:
- The traffic recorded on the Skroutz platform is increased by 32%. In particular, it is estimated at 1,7 million visits / day (M.O.) when last year the average for the corresponding period (ie before the week of Black Friday) was 1,1 million visits / day.
- Sales made through Skroutz increased by 63% to about 1,5 million, while 65.000 of them were made by stores that do not have an online store through the Skroutz Marketplace.
- Consumers continue to adapt their online shopping to new data based on restrictive measures, seasonality and needs for telework, distance learning and creative time at home.
In particular, there is a significant increase in:
| 1 | Christmas items | 1.585% |
| 2 | Types of paintingς | 317% |
| 3 | Do-It-Yourself Items (DIY) | 248% |
| 4 | Tablets & Accessories PC | 227% |
| 5 | Games | 189% |
| 6 | Office Supplies | 177% |
| 7 | Peripherals PC | 160% |
| 8 | Leisure | 150% |
| 9 | Online items for PC | 149% |
| 10 | Printers & Accessories | 144% |
| 11 | Heating appliances | 139% |
| 12 | Cables | 137% |
| 13 | Electrical & Automation | 127% |
| 14 | Gaming | 127% |
| 15 | Hair dyes | 120% |
| 16 | Various small fitness equipment | 119% |
| 17 | Nails (varnishes, tools) | 116% |
| 18 | Books | 107% |
| 19 | Computers | 105% |
| 20 | TVs and accessories | 104% |
Black Friday Survival Guide
In the context of the increased traffic in the online markets and in view of it Black Friday, the Skroutz presents Survival Guide and encourages consumers to:
- They conduct thorough research before each online purchase regarding the price and availability of the products as well as the payment methods.
- They refer to the product reviews and shop reviews by the users of the platform.
- Follow the special offers page.
- Utilize the useful functions of the platform such as:
• Skroutz user profile notifications and e-mails whenever there is a significant drop in the price of default products.
• The chart for the price evolution of the default products at the present time and in the last months with the price evolution map.
• Buy through the Skroutz Cart for even easier and safer shopping.
Ms. Giota Tzavara, Head of Commercial at Skroutz, points out that
With our strategic vision to offer the best shopping experience, with reliability and security, we are always by our partners and provide services that facilitate and secure the millions of Skroutz visitors.
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