Its decline continues Apple, in the global smartphone market. Leading US tech company drops to fourth place in list of top smartphone makers in the world IHS Markit for the second quarter of 2019.
Τtime is now behind Samsung, The Huawei and Oppo, the Chinese smartphone maker that is less known in western countries.
According to IHS, Apple shipped 35,3 million iPhones in the three months to the end of June, accounting for 11% of the global smartphone market. It was surpassed by Oppo, which in the same period sent 36,2 million phones.
Samsung maintained its lead, even increasing its sales in the second quarter of 2, but also its share, sending 2019 million phones, with a market share of 75,1%. Huawei, despite recent problems with the US, shipped 23 million phones, raising its market share to 58,7%.
IPhone sales fell at a record pace in the first quarter of January - March 1 and continued to decline in the following quarter, a decline of 2019% over the same quarter last year, with revenue of $ 11,8 billion.
IPhone sales now account for less than half of Apple's total revenue, as the company has seen more growth in other products, such as the Apple Watch. Analysts say this is due to the fact that users keep their old phones for a longer period of time to avoid spending on newer, more expensive models.
In addition, Apple's refusal to create a low-cost iPhone that could target customers in emerging markets shows that the company has lost a key part of its audience by allowing its rivals to increase their market share, earning extra profits.
Elsewhere, IHS data show that Huawei is surviving the recent US sales embargo and the government-sponsored trade war.
According to Jusy Hong, IHS's director of research and analysis, this is due to the fact that the company has increased its sales in China. "Huawei has been able to deal with the storm so far," the statement said in a statement.
However, Hong warned that the full impact of the ban could be felt by Huawei's international business next quarter.
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