Η Apple has struggled to buy a new iPhone this year. The two basic models Xs and Xs Max are very expensive and the differences they have with last year's X do not justify the transition. The cheaper iPhone Xr also remains expensive despite the price difference due to its LCD screen. The mobile phone maker in China has not expanded its production capacity as planned. This means that sales are far below expectations.
Poor sales of all models this year have prompted many Apple suppliers in China to warn their employees about unpaid leave. One analyst, Guo Minghao, cut his iPhone XR sales forecast from 100 million units to 70 million units. The main reason is that the market competition for this money is very fierce and the new iPhone is not as competitive as it is to win over consumers. In fact, many e-commerce platforms in China sell their mobile phones below the official price.
Apple has bet on the price of the iPhone XR, which is able to offer strong performance thanks to the A12 Bionic, similar to the iPhone XS, and an excellent battery. It seems that the bet does not work in the end as the market is full of mobile phones that may not have the processing power of Xr but offer better overall features. For example, this year's Samsung Galaxy S9 Plus costs in our country around 620 euros when the iPhone Xr on the same platform costs 840.
1 comment
People finally realized that they were selling at three times the price they should have. The bird re. Do not buy a mobile phone over 300 € and see when the prices will fall…. But unfortunately there are still many <> that made them. And yes, find me, but that's the truth.