The YouTube further away from the original productions. THE Robert Kyncl, head of its operations YouTube, revealed that the platform is shrinking the program "Originals".
ΑFrom now on, the unit will only fund projects that are part of the "black voices”And his“YouTube Kids Funds“. The company will honor the commitments for shows that are active, but will not invest further.
This is a strategic move of the company. Officials believed that the funding of Shorts, Black Voices Fund and Live Shopping could have a "greater impact" on content creators. At the same time, the Susanne Daniels, head of Originals, leaves YouTube on March 1st.
This change is not surprising. The YouTube initially aspired to compete with paid streaming services such as Amazon Prime Video and Netflix, with shows like Cobra Kai. Although it had some success, it failed to pose a "significant threat" and eventually made the Originals available for free.
The new strategy allows YouTube to fund more creators while giving it more chances to compete with TikTok, Instagram and other competitors who view short videos.
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