Η Xiaomi is known around the world as the manufacturer that managed to make an incredible amount of trade deals with a number of technology companies, and this is one of the keys to its great success. Now, Xiaomi has entered into a new agreement with Meitu, which eis one Chinese smartphone maker who had initially started making decorative applications for selfies, but over time, began to make her own phones.
But she is not so well known outside their homeland China , and the agreement made with Xiaomi It's supposed to be about strategic collaboration, for its advanced image algorithms and the patents it holds.
Information about Meitu
This company is mainly known for image editing software Xiu Xiu, and the capabilities it has to optimize the photos taken by Selfie.
Smartphone activity in China is slowly declining, and experts predict that, for the fourth quarter of this year, sales will decline by 10% . This negatively affected her Meitu , as the smart hardware business made a profit 1,48 billion yuan in August, that is, it showed a decrease in its order 23,4%. And the sales of smartphones are not very impressive, because they focus mainly on a female audience and not on a wider variety of users.
However Meitu is a somewhat different company, as it turns out that in China it is known for their beauty algorithms and photo retouching, as well as patents for image processing. Most likely, Xiaomi seeks to reap all these benefits, in addition to the female audience already owned by this company, as Xiaomi devices are already well established in the market and have all the other features necessary to be great products. .
In this way, the Xiaomi will seek to increase its current market and sales volume of its mobile devices, taking into account the declining sales of these mobile devices in China.
Η Xiaomi was looking for ways to improve the quality of Selfies photos. Because AI plays a fundamental role in photography, these could be the main reasons for this commercial deal, however, Xiaomi declined to comment on what exactly has been achieved with this deal. Meitu . We have to wait and see what new this new alliance will bring.
