TWS Bluetooth headsets peaked in sales in the second half of 2020, with Apple, to be located at the top and Xiaomi to follow in second place.
Όhow does he comment? Ken Hyers, Director of Strategy Analytics, who are "While the pandemic slowed demand for a while in the first half of the year, sales rebounded sharply in the second half. Due to the Covid-19 and Lock Down epidemics that ensued, forced labor at home has benefited the entire Bluetooth headset category in terms of increasing sales volume."
«There are still many possibilities in the wider Bluetooth headset market", Comments o Ville-Petteri Ukonaho , Deputy Director at Strategy Analytics. «Our research shows that the penetration of Bluetooth headsets is still low, and less than one in ten people have Bluetooth headsets worldwide. So there is still considerable room for growth. In addition, as leading smartphone manufacturers no longer combine wired headphones with new smartphones, we see huge sales potential for Bluetooth headsets."
«Apple maintained its lead in the TWS headphone segment in 2020, but its share shrank as competition intensified. Strong competition is expected from Xiaomi, The Samsung and Huawei by 2021. The TWS headphone market is already very shrinking despite strong sales prospects, and sales will inevitably increase in the coming years ", Reports o Ken Hyers.
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