Τmulti-inch TVs that will be wrapped like a poster, the new year plans to launch LG Electronics Inc.. in an effort to revitalize the "problematic" consumer appliance industry, according to sources close to the issue.
In particular, the televisions envisioned by LG will be 65 inches and will be able to automatically wrapped at the touch of a button, like a garage door, clarified the source who asked to remain anonymous. To achieve this, TVs will be made with organic light emitting diodes or OLED screens which are known for their sharpness but also because they are more flexible than traditional screens. LCD or those of liquid crystals. A prototype of the television already exists in its research center LG in Seoul and according to the source can be rolled up and easily put in a box when not in use.
The company introduced the wrapping technology earlier this year, but the 2019 will appear the first such TV for commercial use, according to sources who spoke to Bloomberg. However, the company itself declined to comment.
LG is betting on "wrapped" and OLED TVs to revitalize the consumer electronics business, which is being shaken by the general drop in prices in the industry and by the strengthening of competition between Chinese manufacturers.
At the same time, the South Korean group is reducing its staff in an effort to streamline its finances and is now focusing on new technologies, such as flexible displays.
OLED TVs are estimated to account for only 1,1% of the market this year, while the share of LCD screens reaches 98%, according to Statista. However, OLED TV shipments are projected to increase by about 70% within the next year, reaching 4 million from 2,35 million this year.
In addition to these innovative TVs, LG is preparing to take a step towards 5G technology, which is expected to revolutionize the internet via mobile and activate a variety of home interconnected devices as well as self-driving cars. As everything shows, LG will probably present its first 5G smartphone at a conference next year, according to the sources. Recall that Sprint Corp., the American telecommunications giant announced in August that it is working with LG to bring a 5G device in the first half of 2019. However, plans for the Korean market remain unclear, according to the source.
The steps in 5G technology are followed by other companies. Although Apple Inc. is not expected to introduce a 5G iPhone until 2020, Samsung Electronics Co. It is said that it plans to make its debut within the next year, after first presenting the three new models of the Galaxy S10. In addition, Samsung is preparing to introduce a foldable mobile phone within the next year, but without giving details about the progress made in the above.
Unlike Samsung, LG does not plan a foldable phone within the next year. The company doubts the efficiency of such a device, given the uncertain demand and cost of producing such a large screen for a mobile phone, the individuals said.
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