Έbe confident in the field of smartphones, that the prices of devices will increase, especially of premium smartphones. No more than two years ago, consumers would certainly have complained about how expensive $ 800 phones have become. Analysts had estimated that the iPhone X would reach $ 1.000. Today, $ 1.000 for a smartphone is considered normal and there is no indication that this will be reversed. And whether you like it or not, this is mainly due to us, the consumers.
Of course, you can also thank Apple for that. Many smartphone makers have long dreamed of raising prices to four digits, but it was Apple that did it. Analysts and journalists were pessimistic, but the $ 1.000 iPhone X sold very well. Apple has proven that there are people who want to pay this high price, and other manufacturers such as Samsung and Huawei soon followed suit.
But why are smartphone prices soaring? The most immediate reason and the excuse of companies that love to give is the rising price of components. There is a degree of truth to this. The most advanced components cost more and more to build. And as smartphones fit more components into a smaller space, these numbers are likely to increase.
From the other side, OnePlus, which also warns of rising component prices, may sell smartphones at lower prices. And if you look at the parts bill, you will find that the distance between the manufacturing cost and the selling price is very large. At this point, companies will highlight the costs of research and development, marketing, certification, taxes and more.
And at the end of the day, prices are so high because buyers are willing to pay those high prices. Companies have learned that there will always be those who are willing to buy such smartphones, so expensive. In any case it is an unsustainable situation and soon this bubble will burst. Users will hold their smartphone longer, which will lead to lower sales. And companies will be asked to raise prices further, due to lower sales, something that Apple is doing. Hopefully at some point, users will pay attention to other companies with more value for money mobiles.
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