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Samsung: The Samsung tiger is ready to devour Apple sales in the US

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In view of her CES 2022 report, Samsung executives are concentrating their forces for next year, presenting a new promotional strategy that will help them reduce the gap they have with Apple in the US market.


Η  Abbreviation for this new strategy is called TIGER, and the latest Video teaser for Galaxy S22 Unpacked Event, shows a tiger breaking and escaping from a glass case, overlooking it Times Square in New York.

According to The Korea Herald, the letters that complete the word TIGER, are components of the main axes on which the new marketing strategy of the company for the promotion of the new models will be based, and will focus on the following objectives.

  • True No.1 brand in all product categories
  • Improve the market share of premium phones priced $ 600 and up
  • Gap-narrowing with Apple
  • Expand horizontally with new products, including wireless earbuds
  • Rrecord year and exceeding expectations

So it seems that we are dealing with a coordinated effort by Samsung to achieve its goal for 2022, which is none other than being done on USA ο No.1 Smartphone manufacturer in all product categories, but also in increasing their market share premium products over $ 600.

Although everything may sound funny to you, the Samsung has been facing increasing pressure in recent years in the low and medium price categories, mainly due to the combined popularity of major Chinese phone manufacturers, such as Xiaomian, but also from Oppo, Vivo and OnePlus belonging to BBK Holding.

While US sanctions have literally wiped it out Huawei from the World Market, however, the market share held by the company was shared among the other leading Android Smartphone manufacturers, instead of being transferred to Samsung.

At the same time in China, the Apple Lossless Audio CODEC (ALAC), also devoured most of the market share held by Huawei, Unlike Europe, in which Samsung managed to climb to the top of sales after the departure of Huawei, while in the US its collapse LG helped it further expand its market share in the country.

Samsung Galaxy S22 Ultra Concept Photo

Η Samsung shows that she is not resting on her laurels, and now she is now ready to face her Apple Lossless Audio CODEC (ALAC), at home, where it is the most popular Smartphone manufacturer, holding almost half of the market share in USA, but even greater in adolescents.

Her choice Tiger is not a random choice, but it is related to Chinese Calendar and the year of the tiger that just started according to the calendar in China.

The tiger eyes appearing prominently in the new promotional video, highlight the new camera featuresthat will have the coming Galaxy S22, and the Tiger is "known for its enhanced strong night vision, but also for the vibrant colors of its body", and this suggests that its camera Samsung Galaxy S22 will offer high performance in night photography, as well as more vivid colors.


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The official community of Xiaomi and MIUI in Greece.
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