Σaccording to the CEO of its Mobile Department Samsung, DJ Koh, the presentation of the company's foldable smartphone will take place in 2018, most likely during the Samsung Developer Conference that will take place in November in San Francisco.
More specifically, DJ Koh states that the time has come to build a folding device since research conducted by Samsung on consumers, shows that there is room in the market for this type of smartphone that is expected with particular interest. In addition, DJ Koh told CNBC that Samsung is trying to find a way to differentiate the experience of using a foldable smartphone from that of a tablet.
He then stressed that most of the functions of a smartphone can be done on the device when it is folded, while when the user has to browse the internet and see what he wants, he will have to unfold the device. During IFA 2018 Mr. Koh had said that the point is that if the experience of using the device that is unfolded is the same as that of tablets, there will be no reason for consumers to buy it.
So every device, along with the features and innovations it incorporates, should be essential for consumers to really understand why Samsung made it. Finally, the foldable smartphone, according to DJ Koh, could be presented during the Samsung Developer Conference to be held in November in San Francisco, while he stressed that despite the complexity that exists in the development of the device, Samsung has almost complete.
