Η Samsung Electronics announces the launch of the new version of the flagship Samsung Galaxy S22 in hue Bore Purple
Η new version came to win impressions, combining innovative technological features in a new, unique purple color proposal.
Each color has its own unique characteristics, its own story. Among them, purple is one of the most popular colors in preferences. It is an exciting color, combining the calmness of blue and the excitement of red, creating a different kind of energy that exudes warmth and optimism. Symbolizing inclusion and embracing diversity, purple expresses everything the Samsung Galaxy ecosystem stands for, pushing boundaries and constantly innovating.
A wide range of shades of purple, from light and playful to dark and bold, has been loved by users from time to time and has found its place in Samsung's color palette.
The purple color is a characteristic element of the style of the Samsung Galaxy ecosystem, as seen in previous models such as the Orchid Gray Samsung Galaxy S8, Lilac Purple Galaxy S9, Violet S22 series and Lavender Z Flip 3.
Aiming to extend the legacy of purple, which is in line with the philosophy of the Samsung Galaxy, Samsung presents the new shade: Bora Purple. The "Explore” is the Korean word for purple. The shiny and impressive Bora Purple Samsung Galaxy S22 designed to inspire creativity and embrace the individuality of users.
We are excited to present the release Bora Purple, which will be released initially for the S22, but later in the year for other exciting new devices Samsung Galaxy., she said Sonia Chang, Vice President of the Global Brand Marketing Group, MX Business at Samsung Electronics.
The Samsung Galaxy S22 in hue Bora Purple will be available at Greece and Cyprus by August 10 through the Samsung estore and the company's official partner network.
Press Release
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