Η POCO India today announced a new logo and mascot.
Πa few months ago, realme unveiled its mascot "realmeow” and used it to promote its products and services. Now, its "rival" in the category (they belong to the same Xiaomi Group), POCO, has come out with her own version and says it's “Made of mad".
Η POCO India announced today a new logo and a mascot. The company says it tends to redefine "madness" with the new change. Consequently, the emoji has a "sting of madness, evil and a little goodness too».
Obviously, the logo is trying to promote a state of confusion of emotions in the minds of people. Indicating that each person is looking for alternatives, the mascot appears instead "O" in the new logo P'O'CO. As you can see below, it has four different indicators.
The first is the halo at the top emoji showing a sense of kindness. The horns on the emoji head represent the naughty side. The eyes have a bad look and the end, the inverted triangle is for the smart spirit with which the company responds to its social media from time to time.
Note that the new logo change is currently only reflected in POCO India and not in POCO Global enviroment.
Η POCO is just one year old as an independent company and is trying to emerge as a separate brand from Xiaomi. This is her tactic Realme, which has managed in part to separate in the minds of the world from OPPO.
Η POCO she still has a way to go. It mostly rebrands mobile phones from Redmi, like the latest one POCO M3. The director of the company for India, Anuj Sharma, has already clarified that POCO F2 will be unique for the country.
Hopefully the company along with the new brand and mascot brings more devices exclusive to India. These are also the devices that usually cross Europe.
Do not forget to follow it Xiaomi-miui.gr on Google News to be informed immediately about all our new articles! You can also if you use RSS reader, add our page to your list by simply following this link >> https://news.xiaomi-miui.gr/feed/gn
Follow us on Telegram so that you are the first to learn our every news!
