Η Netflix will proceed with a mass implementation of the system anti-password sharing, something that was confirmed by CEO of the company, Reed Hastings, in informing the shareholders.
Γfor the first time in a decade Netflix announced that there was a decrease in its subscribers, as for first quarter of 2022 the popular service streaming lost 200.000 subscriptions. The number may seem small in front of 100+ million who still pay a subscription, but this does not mean that there will be no significant impact for both the company and us end users.
First, almost immediately after the official announcement Netflix share drops about 25%. But what we are most interested in are the moves that the company is preparing to save the situation. And as you rightly guessed, one of them will be the exploitation of password sharing!
As early as the middle of last month we had seen that tests were started to make a profit from it shared passwords in some countries, charging an extra amount each month to use the same password in more homes. Now, it is considered certain that they will proceed with a mass implementation of the anti-password sharing system, something that was confirmed by CEO of the company, Reed Hastings, in informing the shareholders.
At the moment there are approx 100+ million homes who use it Password someone else to enjoy our service. We may not be able to make a profit from this practice right away, but we believe that we will succeed in the medium term.
Already the first estimates speak of a change in the model shared passwords within the next 12 months. There is, however, another "bomb" from him Reed Hastings and this is nothing more than the addition of cheaper subscription packages that will include ads in the next 1 or 2 years!
The competition has increased tremendously with the entry of Disney +, HBO Max, Paramount +, Apple TV + and other subscription services, so it makes sense Netflix and any other related service to look for ways to increase profits. The question is what this means for end users and whether this model will eventually prove viable in the coming years…
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