It does not seem to raise the interest of the subscribers Gaming service offered by Netflix, since there are very few who use it
Το Netflix is trying its best to keep subscribers engaged and loyal to its streaming service, and one of the ways it believes it will give it a competitive advantage is the games. From last year in November he slowly began to add casual games on its platform, which you can download and play completely free of charge through your ad-free subscription and in-app transactions, while it is gradually moving forward with acquisitions of gaming studios to develop its own titles.
Despite the "free» of the thing, its toys Netflix dthey don't seem to have caught the attention of users. As reported by the network CNBC citing his analysis Apptopia, the downloads resulting from its platform Netflix it's just 23.3 million., and they just play every day 1.7. million users worldwide. This number translates to less than 1% of total active Netflix subscribers, which reach approx 221 million.
At the moment there are approx 30 παιχνίδια in the Netflix Games section, and the company hopes to double their number by the end of the year. At the same time, it has acquired the Next Games, Night School Studio and Boss Fight Entertainment to develop its own games, but has so far not disclosed the total amount of its gaming investment.
Given that it is constantly making cuts and canceling projects en masse to restore balance to its finances, it wouldn't surprise us if the board decided to cancel the project entirely Gaming after the poor results of these first months.
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