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The number of feature phone users is also increasing

115 million feature phones were sold in the 3rd quarter of 2018.

ΚMore than 40 megapixels, great screens, artificial intelligence applications and many other modern technologies promise smartphone users. Despite their market penetration, there are many users who say "no" to developments and still vote for feature phones today. In fact, lately, the number of believers in this old type of telephone is increasing.

According to her recent research Counterpoint, this market shows significant growth with the upward rates to continue in the 3rd quarter of 2018. The positive sign is maintained for 4 consecutive quarters, with emerging markets leading the developments and being a fertile ground for its further development. category of mobile phones.

Specifically as it appears from the research, during 3o quarter of 2018, the share of feature phones ranged at 23% of the entire mobile market. Considering that the sales of smartphones in this period are estimated to have exceeded 180 million in number of units then the sales of feature phones exceeded 110 million.

The re-launch of the Nokia brand certainly contributed to the above expansion of the market share of these mobile phones, as the company points out, since the re-launches of models of previous decades moved quite well. It is noteworthy that HMD Global, the company that manages the Nokia brand, is now in the 1st place of the manufacturers' ranking, which it shares with iTel, which is mainly active in Africa. But there are other reasons that push users to buy a feature phone instead of smartphones, such as battery life. Fanatic users of such phones are the older people, who are usually not so familiar with the technology. In this case, they prefer feature phones for their ease of use but also for their much lower cost.

The top five manufacturers:

Finally, according to Counterpoint, thanks to emerging markets, feature phones will continue to increase their share for at least the next five years. "New low-income users from emerging markets, who will be picking up a phone for the first time in years, are likely to prefer a feature phone," the study said.

Source

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