At CES 2022The LG Electronics (LG), communicated her vision for an upgraded lifestyle and a better future for all.
Σits context LG World Premiere, hosted by its CEO LG, William Cho, the company presented a series of innovations for the new year and a detailed description of its ongoing efforts to create a more complete user experience and a sustainable future.
The topic of LG for CES 2022, The Better Life You Deserve, emphasizes the ultimate goal of the company to upgrade all aspects of daily life, through technological and design innovations. This vision comes to life through three short films entitled: A Better Life for You, A Better Life for All and A Better Life Tomorrow.
A Better Life for You: Creating value for every lifestyle
LG's idea for the upgradeable device is the focus of the first short film, A Better Life for You. In 2022, the now upgraded platform LG ThinQ, with enhanced learning and development capabilities to better meet the lifestyle needs of individual users, enhances compatible products with even more features to offer added convenience.
The Better Life for You shows how developments in LG entertainment solutions offer a more personalized, interactive experience to viewers who enjoy content on larger screens at home.
For example, the LG OLED evo Gallery Edition TV combines superior image quality and increased screen brightness with a sleek look, while the LG StandbyME, a wireless, private, mobile screen, goes anywhere in the house to offer the ultimate viewing experience, like a traditional TV. Making its world debut, the LG PuriCare ™ AeroTower, is an all-in-one solution, designed to offer the benefits of an air purifier, fan and radiator, and LG tiiu, an indoor gardening device that offers a simple, clean and reliable way to grow healthy herbs all year round.
A Better Life for All: A more sustainable, inclusive life
The focus of the film A Better Life for All is LG's commitment to reduce its environmental impact and make its operations more sustainable. All energy saving innovations, starting with those that are integrated in the refrigerator InstaView®, the technology that allows the user to illuminate the inside of the refrigerator with just two strokes on the glass panel, the increased use of recycled materials in its packaging materials LG sound bar, up to the reduction of plastic components in televisions LG OLED, show LG 's commitment to finding solutions that are best for both humanity and the planet. After 2022, LG expects to import more than 600.000 tons of recycled plastics in its production processes and increase e-waste recovery to eight million tonnes by 2030.
Integration is also crucial for LG's growth as a brand. To achieve this goal, LG is committed to investing in accessibility boards in various markets. The boards are made up of accessibility experts and people living with disabilities who play a critical role in advising LG.
This is because the company thus develops products, keeping in mind a more comprehensive user experience, as was the case with voice commands and handwriting braille.
Aiming to promote innovation in the areas of sustainability and integration in 2022, LG instituted the award LIFE'S GOOD AWARD. This award focuses on 2 categories, "Innovation for the Earth" and "Innovation for All, Inviting candidates to submit their ideas on how to minimize the impact of human activities on the environment and how LG products can be made more accessible and user-friendly.
The participants who will be distinguished will win prizes worth up to $ 1 million, with more information to be announced during the year.
A Better Life Tomorrow: A Plan for the Future
The third and final short film focuses on the future and the role that LG has in transforming science fiction ideas into reality, with the delivery robot CLOi of the company, which operates thanks to artificial intelligence, to prepare to be put into operation.
The audience also "steals" a look behind the scenes, to watch her exceptional artist LG, Reah, to rehearse for her upcoming music video. Also in focus is LG OMNIPOD, a mobility solution thanks to which the distinction between home and car is not clear.
Extending the solutions for the automotive industry, presented in the previous Connected Car by LGIn CES 2020, the LG OMNIPOD is an on-the-road extension of one's personal living space. Designed to function as a home office, entertainment center or even living room, the LG OMNIPOD offers an idea of how a busy person may be able to do more in the future when working remotely does not necessarily mean having to work from home.
The LG showroom, located at its main entrance Central Hall of the Las Vegas Convention Center, promises to offer all visitors, who will go to the exhibition and those who will enjoy it virtually, an exciting and interactive experience through AR and VR technologies.
LG Home Entertainment Pro will be featured on LG Virtual Studio in three individual zones: LG OLED at Metaverse, Virtual Exhibition and LG OLED Art. All three zones allow visitors to discover and experience the company's latest products in exciting, interactive ways. The new LG home appliances will appear in the virtual showrooms, aptly named LG Home, LG Home by Objet Collection and LG ThinQ.
The LG Home is a virtual living area where guests can explore the company's latest appliances, including a new washing machine-dryer set, PuriCare AeroTower and LG tiiun. At LG Home by Objet Collection, guests can take care of their own space, choosing the wallpaper, floor and other interior elements, to harmonize with the customizable devices of the premium lifestyle collection of LG. Finally, the LG ThinQ offers visitors a presentation of all the features and functions of the LG smart ecosystem, through the upgraded application LG ThinQ.
For more information on what the LG at CES 2022, visit the website LG's CES and the official channel YouTube.
Press Release
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