ΤA lawsuit was filed against Apple on Friday for displaying an ad for its screen size iPhone X, Xs and Xs Max, which are fake and intended, according to the plaintiffs, to mislead consumers.
More specifically, the lawsuit states that the screen dimensions of the iPhone X, iPhone Xs and iPhone Xs Max are not what Apple displays in its ads, since the way the OLED screen of the devices is made, in combination with the notch and the actual screen available to the end user, show dimensions smaller than those that Apple advertises.
Apple's marketing slogan "It's all screen" is technically false since there are even a few bezels around the screen and we must not forget that there is a notch that covers part of the screen, with the company having taken care so that the advertising material background photos and shooting angles are selected in which the notch is not visible.
In addition, the screen of the iPhone X is advertised to have a resolution of 2436 × 1125 pixels, which is not correct since the notch and the rounded corners occupy about 120 pixels horizontally, while the applications have usable space in the dimensions of 2195 × 1125 pixels, about 10 % less than the dimensions stated by Apple at 2436 × 1125 pixels.
But there is also a mistake in the size of the screen, since its size is not 5.8 inches but 5.6875, because each angle helps to reduce the diagonal of the screen by 1/16 of an inch. Another feature that according to the lawsuit is not true, has to do with the fact that the iPhone X has a higher screen resolution than the iPhone 8 Plus. This is done at the sub-pixel level, since the OLED pixels are "fake" pixels and have only two sub-pixels, compared to the three that the screen of the iPhone 8 Plus has, making the iPhone X have a screen with 5.481.000. 8 and the iPhone 6.220.000 Plus XNUMX sub-pixels.
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