Η Google announced that it is experimenting with a new feature to limit the functionality of ad blockers on YouTube
The new feature will prevent users from activating ad blockers on YouTube. This comes just days after a tipster revealed key details of Google's program, and today's news also coincides with what we heard from the conference Google I/O 2023.
Tipster, sazk100, posted a screenshot of a pop-up received on YouTube stating that ad blockers are no longer allowed on the platform. To this end, YouTube users with activated ad blockers will not be allowed to watch content on YouTube. The leak also pointed out that users can also subscribe to the YouTube Premium, which provides ad removal along with many premium offers.
There are indications that the current ad blocker is a small experiment, but it could have far-reaching effects. It says it's running a small experiment globally that alerts users with ad-blocking apps to allow users with ad-blockers enabled to turn off the feature. This will then allow ads to run freely on the platform.
Alternatively, users can alternatively register at YouTube Premium if they want to continue to maintain ad blocking on the platform. YouTube ads have become increasingly intrusive over the years.
Last year, Google ran a similar experiment that would ostensibly prevent viewers from skipping certain ads. The move is seen as a measure to bolster the trend of declining advertising revenue. YouTube continues to attract a remarkable number of subscribers and content creators. The revenue generated from the social media platform has been on the rise lately.
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