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Press release

Euroleague Basketball and United Media expand partnerships with NOVA and Sportklub


Exclusive rights to broadcast all its matches Turkish Airlines EuroLeague and 7DAYS EuroCup by NOVA and Sportklub

Η Euroleague Basketball (EB), the organizing authority of the two leading European interclub basketball events and the United Media, the leading media company in South East Europe and a member of United Group, are pleased to announce the renewal of their partnership, which secures the exclusive rights to broadcast all of its matches Turkish Airlines EuroLeague and 7DAYS EuroCup in Greece, Serbia, Cyprus, Slovenia, Croatia, Montenegro, Bosnia & Herzegovina and North Macedonia.

With the new multi-year agreement to cover its events euroleague basketball by NOVA and Sportklub, which now exceeds two decades, enables the United Media to continue its strategy of expanding its portfolio in Southeast Europe, where basketball is one of the dominant sports.

Our TV partners are fundamental to building our product and having such an important partner as United Media which is dedicated to being able to showcase our games in the South East Europe region, is key to reaching new audiences.

Η NOVA and Sportklub are long-standing partners of ours and celebrating two decades of partnership with this deal is a testament to our mutual commitment to top production standards and content creation to a growing and very demanding fan base.he said Marshall Glickman, CEO of Euroleague Basketball.

Greece and the Adriatic countries have a strong representation in its events euroleague basketball, with Greek and Serbian basketball powerhouses such as Olympiacos, Panathinaikos, Red Star, Partizan participating in the EuroLeague, and Budusnost VOLI Podgorica and Cedevita Olympia Ljubljana participating in the EuroCup.

The deal with euroleague basketball is a very important step for the implementation of the long-term plans that the United Group in the countries in which we have acquired the television sports rights for five years. This investment in the best sports content is yet another indication of how focused we are on developing the markets of Greece, Cyprus and the countries of the Adriatic region, which we see as part of United Group's strategic positioning., said about Nikos Stathopoulos, President of United Group.
It is very important to us that we give our viewers the opportunity to enjoy these spectacular matches on our channels for the next five years as well. Our collaboration with euroleague basketball has always been remarkable and I am sure that the mutual trust we have built over the two decades has been an important element that has led us to sign this five-year agreement.

Buying TV sports rights is now quite a complex process and we are extremely proud to enable fans to watch the best matches of the top basketball competition on our channels, Novasports in Greece and Cyprus, and Sport Klub for the Adriatic countries.

Η United Media has for many years been the leading company in securing television rights to top sporting events and the new deal has confirmed that our strategy of bringing live broadcasts of major sporting events to our viewers continues to be successful., she said Aleksandra Subotic, CEO of United Media.

About Euroleague Basketball

Η Euroleague Basketball (EB) is a global leader in the sports and entertainment industry, dedicated to running Europe's premier interclub professional basketball events under a unique and innovative organizational model. Euroleague Basketball, which owns and manages some of the most successful and historic clubs in the world, organizes the two leading men's basketball competitions on the continent, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the top promotion of the sport for under 18s, on EB Adidas Next Generation Tournament. In 2016, the euroleague basketball formed a Joint Venture with IMG Media (an Endeavor company) to manage global rights, media, marketing and commercial rights, thereby driving readership to record numbers.

Her events euroleague basketball they bring the elite of European basketball to all five continents. Euroleague Basketball also organizes a number of community and educational activities, under the One Team program, in line with the Sustainable Development Goals of the United Nations 2030 Agenda. On the academic side, the EB Sports Business MBA trains future professionals in sports management.

About United Media

Η United Media is a member of the United Group and the leading media company in Southeast Europe, with a presence in eight countries, offering viewers endless options for their choice of entertainment.

With 4.200 employees, United Media produces more than 40.000 hours of original content each year, which is distributed to a market of more than 40 million people by leading international providers. In addition, the company has 55 television stations in its portfolio, six of which have national coverage and a successful digital portfolio of 30 web portals, 6 newspapers, 2 magazines and 5 radio stations. The company also offers a unique advertising service with the sale of advertising slots and precise targeting of specific audiences and selected channels.

Press Release

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