Η Disney gains market share for the first time surpassed in number of subscribers internationally Netflix, while Netflix struggles to add more subscribers
Η Walt Disney Co for the first time it surpassed in number of subscribers internationally Netflixwith 221,1 million at the end of June (jointly the subscribers to the streaming services Disney+, Hulu and ESPN+ belonging to the same business "family"), versus 220,7 million of its subscribers Netflix the same month.
Η Disney announced at the same time that at the end of 2022 it will increase subscription prices for customers who want to watch the Disney+ or Hulu without ads. Subscription for ad-free viewing will increase by 38% to $10,99 in December, when it starts offering a new option that will also include ads at the current price.
Its shares Disney moved higher on the US stock market late Wednesday after the above announcements, showing gains of approx 7%.
To attract new subscribers, the Disney will offer from the December 8 a new subscription option with ads, which will cost the same as the current ad-free option ($7,99 per month). Its subscription prices Hulu (mostly owned by Walt Disney Co) will also increase by one to two dollars per month in December.
Η Disney + it now predicts that by the end September 2024 can reach them 245 million subscribers worldwide. The company expects its streaming unit to turn a profit for the first time in 2024. In the final quarter of 2022, it had losses of $1,1 billion. Its total revenue Disney of all its activities reached the end of June this year 21,5 billion dollars (26% increase compared to a year ago).
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