Canalys: 11% drop in global mobile sales in the first quarter of 2022

Despite the emerging uncertainty in the global markets, the top sellers have accelerated their growth by expanding their device portfolios for 2022.

While the turn iPhone 13 continues to meet consumer demand, the new iPhone SE Released in March, it becomes a major driver of mid-range volume for Apple. At a similar price to its predecessor, it offers an upgraded chipset and improved battery performance, while adding 5G connectivity required by providers.

At the same time, the Samsung increased production of the popular A-Series to compete in the mid-to-low category, while renewing its portfolio for 2022, including the flagship of the series Galaxy S22.

While Chinese manufacturers continue to suffer from constraints in the low-end segment, their global expansion is hampered by a slowdown in their domestic market , said Canalys analyst Sanyam Chaurasia .

The global smartphone market lagged behind due to the volatile business environment in the first quarter. Markets saw an increase in cases COVID-19 due to the variant Omicron, although minimal hospitalizations and high vaccination rates have helped to normalize consumer activity rapidly.

Manufacturers face great uncertainty over the Russia-Ukraine war, China's rolling lockdown and the threat of inflation. All this was added to the traditionally slow seasonal demand. Companies need to be prepared to respond immediately to emerging opportunities and risks, as they remain focused on their long-term strategic plans.

The good news is that the parts shortage situation may improve sooner than expected, which will certainly help alleviate cost pressures. , said Canalys Mobility Vice President Nicole Peng .