Η user loyalty to Xiaomi continues to reward the company, as it has already surpassed the 500 million active Smartphone users worldwide
ΤIn November last year, Xiaomi announced that one of its immediate goals was to reach and exceed 500 million active users worldwide.
If you thought that Xiaomi sales have dropped dramatically in the last year, you are making a big mistake, since according to its estimates Counterpoint Research, it seems that Xiaomi reaffirmed its strong position on the world chessboard of technological forces (Smartphones and beyond).
Xiaomi is actually getting closer to Samsung and Apple in terms of its active users.
So according to the analysis company Counterpoint Research, there are already more than 500 million active users smartphones in the world, who have decided to trust Xiaomi.
As of today, officially Xiaomi joined the same club that already includes Samsung and Apple and it is definitely another success of the company, which is not only related to this field of Smartphones and it is not a milestone, as it is a transitional period for it.
Theoretically, Xiaomi's huge user base could be further strengthened if we take into account the active users it has in IoT products, which are constantly enriched with many new devices every year.
Yes but…
Unfortunately, there are also some negative developments regarding Xiaomi support for MIUI, as users' complaints about the many BUGs and the long delays in fixing the problems have increased lately, which often makes MIUI users dissatisfied with the company's attitude.
Xiaomi's policy of over-expanding its Smartphone portfolio with many new devices every year seems to be detrimental to the proper support of MIUI, as given the endless list of devices the company has, it becomes almost impossible to properly support and Debugging of MIUI.
Maybe now is the time for Xiaomi to focus more on the quality of the services it provides rather than the quantity of devices it releases each year, before it is too late for it.
You can hardly build a relationship of trust with your customer base, but you can very easily destroy it if you do not take care to respond quickly to your customers' complaints.
Analytically Xiaomi's share of the global market
In any case, however, 2021 was a very successful year for Xiaomi, with its sales continuing to grow. The success of Xiaomi's expansion into global markets is particularly evident in India and Europe , where he became one of them Three Leading OEM Smartphone Manufacturers during first quarter of 2022.
At India, Xiaomi continues to lead the market with share reaching 23% market, while in China on the other hand it ranks fifth.
The average revenue per user (ARPU) of Xiaomi in China are much higher than in other regional markets. In addition, Xiaomi has higher revenue per user (ARPU) in the category of premium smartphone than in low-end smartphones, and this partly explains Xiaomi's strategy in China. The premium smartphone segment in China leaves the company with higher profits, although demand seems to be weak at the moment.
On the contrary, in India Most of the sales come from Smartphones owned by low or middle class. According to Xiaomi, more than 80% of its revenue comes from internet services in China, ie revenues that result mainly from the ads that the company has integrated in MIUI.
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